Welcome to another success story about “Gently” where every ultra-sensitive skin can find a soap bar. In episode 12 of season 16, Kristen Dunning, who came in season 15 showcased her business prowess and skills. So, I may not go into the deep details about what happened in the previous pitch but rather focus on how she’s doing with her business now.
Before starting, you probably have heard about Dude Wipes, right? But, do you know that a long time ago, they also featured on Shark Tank and secured an investment? To know their success story Dude Wipes Net Worth Update 2025
Now, let’s start:
Quick Summary
- Featured in season 15 and secured a deal worth $75K for 25% shares of the company.
- After featuring on Shark Tank’s episode, Gently has done over $1M in sales.
- Featured among the Top 5 Brands on Thirteen Lune.
Some Background
For people with ultra-sensitive skin, you don’t have to worry about finding the best products. Just visit the Gently website and order natural and vegan products.
Kristen stepped to the stage, asking for $75,000 for a 10% share in her company. At that time, she valued her company at $750,000 which seemed digestible for most sharks.
Eventually, it was Candace Nelson (who doesn’t often appear on shark tank) who offered her a deal. However, Candace wasn’t alone in offering a deal, as Kevin, the royalty king also offered her a deal. Following are the details:
- Kevin: offered $75,000 for 10% equity, but asked for $1 royalty on everything sold until $500,000 was recovered. After that, the royalty would decrease to $.20 per unit in perpetuity.
- Candace: Offered $75,000 for 30%, which seemed a more sensible offer. Even though the valuation of Gently was lowered, Candace didn’t put a burden on Kristen with a royalty.
So, after slight negotiations, Kristen successfully negotiated and brought Candace to 25%, and shook the hand to secure the investment. Now, you might wonder how Kristen did that right? With the right product! Want to know more about the product, then read Gently Soap Product Review
Gently’s Performance at That Time
The table below explains the company’s worth when it appeared on Shark Tank. You might notice the huge gap between cost and retail price, which was the most impressive element in her whole pitch.
| Financial Metric | Value |
| Investment Ask | $75,000 for 10% equity |
| Company Valuation | $750,000 |
| Total Sales (at the time of pitch) | $113,000 |
| Sales in the Previous Year | $66,000 |
| Profit | $38,000 |
| Cost per Soap Bar | $2.38 |
| Retail Price per Soap Bar | $11 |
| Customer Return Rate | 78% |
| Average Order Value | $42.38 |
Gently’s Performance After a Year
So, ready to see how Gently is performing now? Well, the below table explains why Gently was worth featuring as a success story this season:
As of March 2025, Gently Soap has continued to grow and expand its presence in the skincare market. Here’s an updated overview of the company’s key metrics:
| Metric | Value |
| Company Valuation | Approximately $3M |
| Total Funding Raised | $140,000 |
| Latest Investment | $75,000 for 25% equity from Candace Nelson on Shark Tank |
| Sales After Pitch | Over $1M |
Impressive, right? I believe if Gently keeps on performing the way it is, its net worth will surely go over and above $10M, agree?
Key Achievements
Kristen confessed the night her pitch was released on Shark Tank, she received over 32,000 orders. For any company or any scale, this order would’ve surely made them happy, but at the same time, a little nervous to complete.
The same happened to Kristen, but somehow, with the help of her Church friends and volunteers, she managed to complete all the orders and never looked back.
Besides this achievement, her brand and products have also been praised by the great Oprah Winnie herself. Now, that is really, really a big thing, isn’t it?
Besides this, she is also among the top 5 sellers in the Thirteen Lune, one of the biggest beauty and skin-care brands, not just in the U.S., but in the entire world.
Some Careful Assumptions
It’s a ritual for me to make some assumptions based on the current financial values of a company. Though they may not always be true as a business can go in any direction, I try my best to stay accurate. Below, I’ve made some assumptions about how Gently would perform in years to come.
| Year | Projected Revenue | Projected Profit | Estimated Customer Base |
| 2025 | ~$250,000 – $350,000 | ~$75,000 – $100,000 | 10,000+ |
| 2026 | ~$500,000 – $700,000 | ~$150,000 – $200,000 | 20,000+ |
| 2027 | ~$1M – $1.5M | ~$300,000 – $500,000 | 40,000+ |
| 2028 | ~$2M – $3M | ~$600,000 – $1M | 75,000+ |
| 2029 | ~$5M+ | ~$1.5M+ | 150,000+ |
So, as you may notice, if Gently keeps on the same performance, no one may stop them from becoming the number one choice of people the sensitive skin.
