Next up on Shark Tank was an idea that was used way long before most of us were even born. It’s a technology that helps food stay afresh, even after days of being prepared. And, as soon as you taste it, it tastes exactly like it should.
Pitch Summary
- Jane Foodie appeared in Season 16, Episode 16 of Shark Tank, which aired on April 11, 2025.
- Jane Carroll came to the Shark Tank to get $300K for 15% shares in her company; Jane Foodie.
- She specializes in flash-freezing technology, which helps her freeze food items without losing their characteristics. Click here and you’ll understand more about her products.
- Jane successfully secured a deal with Lori for the exact amount but for 25% of her company’s shares.
What is the Problem Jane is Trying to Solve?
Have you ever visited the frozen food section in a retail store? If yes, then you would know that most frozen food items are not good for health as they are preserved by chemicals and other things. And, this is what exactly Jane is trying to solve as of today.
She is trying to take the food back to basics using a flash-freezing technology that has been used for decades. All she does is prepare the yummy and finger-licking food, and straight out of the microwave oven, she freezes the food at -40 temperature.
This method of storing and freezing the food is called flash freezing and it preserves all the natural qualities of the food and doesn’t drain the taste as well.
A Little Background
Besides Jane Foodie, she also runs a couple of cafes where she lives. And the best thing about running those cafes is that she prepares and serves her own food in those cafes. However, she is more ambitious about getting into retail.
It is because till now, Jane has been serving her food in around 5 local grocery stores, and wants to expand to major marketplaces such as Walmart, Costco, and more.
Also, the best thing about Jane is that she does not accept anyone’s help. Kevin was a little surprised when he asked if Jane took help from co-packing or not to which she said that she was doing it all by herself, without anyone’s help.
Net Worth, Financials, Product Cost, and More
When talking about the sales, Jane said that her lifetime sales hovered around $1.1M and a fair share of her sales came in 2023 when she earned around $640K. However, in 2024, her sales were around $580K to date, which isn’t bad either.
Also, you might want to keep in mind that she is selling this product in her café, and only in local stores, not in regional supermarkets. Moreover, she is also selling on the Internet, with almost 10% of her sales coming through that medium.
When asked about the production costs, she said:
- Soup: $2.13 to make, MSRP is $6.50, and she sells it to the distributor for $3.
- Roasted Parm Cauliflower: $2.75 to make, and MSRP is $8.50.
As for the sales from her café, she said that both the locations netted around $23K in sales last year, which I personally believe is pretty little.
| Category | Details |
| Lifetime Sales | $1.1 million |
| Sales in 2023 | $640,000 |
| Sales in 2024 (to date) | $580,000 |
| Sales via Internet | 10% of total sales |
| Soup | Cost to Make: $2.13 |
| MSRP: $6.50 | |
| Distributor Price: $3.00 | |
| Roasted Parm Cauliflower | Cost to Make: $2.75 |
| MSRP: $8.50 | |
| Café Sales (2 locations, 2023) | $23,000 |
Why was Lori so Interested in the Deal?
Kevin was the first shark to jump off the ship and said that with sales like this, you are not worth $2M. Then, Mark said that if she wanted to invest in her café and open food booths, then he would have thought about it.
Since her heart was not in it and she wanted to explore the retail section, he was out as well.
After that, Barbara came up with her offer and offered the asked amount but for a whopping 33% of the business. Then Robert withdrew his offer as he said that the offer he was going to make wasn’t better than Barbara’s.
In the last, it was Lori who said that she would offer her the amount, but for only 28%. With that said, Jane first countered Barbara and said that would she come down to 25% to which she responded that she would do it for 27%.
As Lori wanted to get this deal so badly, she said that she would do it for 25% and this is how Jane and Lori secured a deal.
| Sharks | Deal Offered | Remarks |
| Kevin | No | Didn’t like the valuation |
| Mark | No | Didn’t agree with the business model |
| Barbara | Yes | Offered the asked amount for 27%. |
| Robert | No | Couldn’t offer a better deal. |
| Lori | Yes | Secured the deal for 25% |
The Financial Assumptions
Before winding up, let’s see how Jane Foodie is going to perform in the upcoming years. Mind you the below financial analysis can get wrong is not a sure shot of how the business will exactly perform in the coming years.
Here’s a breakdown of their projected financials from 2025 to 2029, showcasing sales, profits, and more:
2025: Setting the Stage
- Projected Sales: $626,400
- Cost of Goods Sold (COGS): $204,768
- Gross Profit: $421,632
- Café Sales: $24,150
- Internet Sales %: 11%
2026: Building Momentum
- Projected Sales: $676,512
- Cost of Goods Sold (COGS): $221,149
- Gross Profit: $455,363
- Café Sales: $25,358
- Internet Sales %: 12%
2027: Scaling Up
- Projected Sales: $730,633
- Cost of Goods Sold (COGS): $238,841
- Gross Profit: $491,792
- Café Sales: $26,625
- Internet Sales %: 13%
2028: Strong Growth
- Projected Sales: $789,084
- Cost of Goods Sold (COGS): $257,949
- Gross Profit: $531,135
- Café Sales: $27,956
- Internet Sales %: 14%
2029: Reaching New Heights
- Projected Sales: $852,211
- Cost of Goods Sold (COGS): $278,586
- Gross Profit: $573,625
- Café Sales: $29,353
- Internet Sales %: 15%
Jane Foodie’s projections show steady growth in sales and profits, with a notable increase in internet sales contribution over the years. Keep an eye on this brand as it expands!
